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Thomas J W Payne
Diet Coke Visual Identity System
CCL_DKO_Cans
Diet-Coke-CREDS1
Diet-Coke-CREDS2
Diet-Coke-CREDS5
Diet-Coke-CREDS10
Diet-Coke-CREDS33
Diet-Coke-CREDS45
Diet-Coke-CREDS50
Diet-Coke-CREDS58
Diet-Coke-CREDS61

Packaging — Dimensions: Variable
Book — Perfect bind linen seal — Dimension: 200mm x 270mm

Moiré and overprint were used to reinvent ideas of silver and red across both Diet Coke and Coca-Cola light brands. This resulted in a global visual identity system covering packaging, a series of developed photographic and vector assets as well as a structural usage system.

In collaboration with Joe Burrin and Anthony Fabre.

Featured photography Frederike Helwig